Coming to SA in May: Smirnoff Experience MashUp Street with DJ Tiesto!

{ March 15, 2010 @ 4:53 pm } · { 1 }

It’s been to New York, Moscow, Paris and London, and now Smirnoff, the number one spirit brand in the world, is bringing Smirnoff Experience, MashUp Street to Johannesburg on 15 May 2010. Tickets can only be won, not bought, so visit http://smirnoffexperience.co.za on Wednesday to find out how to win.

Smirnoff Experience is fast becoming the world’s top collaboration platform. The MashUp Street theme created for South Africa celebrates collaboration between South African street cultures and popular music genres to create a one-of-a-kind music experience. The popular theme also extends to collaboration between fashion, food, art and even drinks. Smirnoff Experience MashUp Street is a place where Kwaito vibes with Preppy, Afro funk hangs with Goth and Pop chills with House.

To cement the importance of collaboration, DJ Tiësto, voted the world’s number one DJ three years in a row, will be headlining the event and will collaborating with the very best of South African musical talent, all of which will be named closer to the time. Tiësto is no stranger to combining different genres of music to create unique sounds; he has collaborated with artists as varied as Nelly Furtado, Sean Kingston and Flo-Rida.

“I feel deeply inspired by this year’s theme for the Smirnoff Experience because it evokes creativity and promotes relationships between genres that would not normally meet on stage. I can guarantee that, like this year’s theme, people will experience something out of the ordinary. I am very excited to play for a South African audience at Smirnoff Experience MashUp Street,” says Tiësto.

South Africa won the honour of hosting the Smirnoff Experience in a closely contested international campaign that involved 140 countries.

“We are really proud that South Africa was chosen to host Smirnoff Experience 2010. Our unique Mash-Up Street theme is focused on creating platforms that inspire South Africans to push the boundaries to create new experiences and we believe that it was the uniqueness of this theme that placed us ahead of the other 140 countries that competed. If you asked me what the one thing is that South African’s can expect from Smirnoff Experience 2010, I would say that it is going to be clearly original,” says Adrian Petersen, marketing manager for Smirnoff South Africa.

Besides the best international and local talent, concert goers will be treated to a sensory journey that showcases MashUp Street culture in its very finest form. From the moment ticket holders enter MashUp Street, it will be clear that they are attending an international event that is truly one-of-a-kind.

Tickets are limited to the 18-and-over market.

Not for Sale to Persons Under the Age of 18. Drink Responsibly

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