More to MXit than just instant messaging
MXit, the social network and instant messenger, has added Facebook to its gateway offering, effectively enabling the approximately 2-million Facebook users in South Africa to interact with their Facebook contacts via MXit platform of over 14 million SA users.
Around 65% of the South African Facebook market falls within the 18-34 age demographic, making it a perfect fit for MXit’s 17 to 25 year olds
“Our aim, as always, is to create a fun and user-friendly mobile social environment that is all-encompassing and where users can create, communicate and share. We believe that the ability to converge social communities is an exciting prospect for our users,” says Juan du Toit, International marketing manager of MXit.
“As MXit expands its footprint in Africa, South East Asia and Latin America, this gateway allows users to update their Facebook status immediately via their mobile phones without having to log on to a separate network. A nice bonus is that the data costs are almost non-existent when accessed via MXit,” says du Toit.
“We are known for listening to and delivering on what our users want. Facebook was a natural evolution in our gateway offering – and simply put, MXit users spoke and we made it happen.” MXit users with the latest version (v5.9.3) will have access to the gateway, giving them the ability to expand contact bases and communicate on a multi-platform instant messaging network. For further information, log on to http://apps.facebook.com/mxitstatus/, and follow the prompts.
Currently, users can also access Yahoo, Windows Live Messenger, G Talk, AIM and ICQ via gateways on MXit.
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About MXit
MXit is a global mobile instant messaging and social network that allows users to chat to one another on their mobile phones or pc anywhere in the world. It also allows users to send text messages to and from mobile phones and PCs using GPRS or 3G instead of using standard SMS technology, which is expensive.
MXit delights its users by continuously unveiling social networking, entertainment, communication and lifestyle features that benefit and enrich their lives. This commitment towards innovation is the cornerstone of its success.
MXit is a new generation company that boasts almost 15.5 million global users. It attracts more than 18 000 users per day. It is in constant evolution to match the needs of its users and is set on becoming one of the biggest instant messaging mobile networks in the world and the preferred mobile social network for communicating with young people in Africa, South East Asia, South America and the rest of the world.
MXit first introduced mobile instant messaging to South Africa in 2003. It started as a mobile game developer and evolved into a mobile instant messaging company, allowing its users to send messages at a fraction of the cost of traditional SMS.
To download MXit: Open your mobile browser, type in www.mxit.com/wap and simply follow the prompts.
Issued by:
FD Beachhead
Jean Dennis 083 500 5302 / 021 487 9019 / jean.dennis@fd.com
Dumezulu Maphophe 082 333 4659 / 021 487 9022 / dumezulu.maphophe@fd.com
